Research Paper Proposal Memo Report

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Conclusion
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This preliminary design report has discussed the development of a temperature measurement and display system. Temperature measurement and display circuits were built and control software was written to use the added hardware. By keeping track of the measured temperature, the HC11 was able to control an LED temperature scale. Also, if the temperature became very cold or hot, an alarm message was sent to a host PC terminal.

This lab has introduced us to the important topics of A/D conversion and serial communications. The use of the A/D converter has allowed access to analog inputs from within the computer. Besides temperature measurement, the use of an A/D converter has many potential applications in automatic control systems and factory automation. For example, in an electric motor drive, the phase currents and flux are continually measured by using scaling circuitry and an A/D converter input to a microprocessor or DSP. We also expect to use serial communications in our final project to send data to a host PC monitor program that can modify and display important variables in the 68HC11. The systems studied for this lab truly have many potential applications.
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References
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Lineberry, Bob, "Computer Engineering Laboratories Website at Virginia Tech," http://www.ee.vt.edu/cel (Blacksburg, VA: ECE Department, 1998).
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Spasov, Peter, Microcontroller Technology: The 68HC11, 2nd ed. (Englewood Cliffs, NJ: Prentice Hall, 1996).


Attachments:
Appendix A: Hardware Schematic
Appendix B: Pseudo Code for the Software Developed
Appendix C: Program Flow Chart
Appendix D: Program Listing


Copies to:
Michelle Korbut
Patrick Thomas



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Appendix A: Hardware Schematic
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Figure A-1. Hardware schematic for the temperature measurement circuit designed for this lab. In an actual report, all the connections, pin numbers, and pin labels should be shown.

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Appendix B: Pseudo Code for the Software Developed
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*In an actual report, the pseudo code would appear here.


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Appendix C: Program Flow Chart
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Figure C-1. Flow chart for the lab program. In an actual report, you would fill in the blocks.

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Appendix D: Program Listing
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Program Header
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include statements
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Equate Statements
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RAM var defs
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ORG $B600
LDS #$1FF
JSR STARTUP ;Initialize A/D and SCI, init RAM vars
MAIN JSR GETTEMP ;Set RAM var TEMP to current temperature
JSR SETDISP ;Update LED display
JSR TEMPCHK ;Check to see if hot or cold message should be sent
BRA MAIN ;Repeat

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Subroutine Listings
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Interrupt Service Routines
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TO: Kelly Anderson, Marketing Executive

FROM: Jonathon Fitzgerald, Market Research Assistant

DATE: June 14, 2007

SUBJECT: Fall Clothes Line Promotion

Market research and analysis show that the proposed advertising media for the new fall lines need to be reprioritized and changed. Findings from focus groups and surveys have made it apparent that we need to update our advertising efforts to align them with the styles and trends of young adults today. No longer are young adults interested in sitcoms as they watch reality televisions shows. Also, it is has become increasingly important to use the internet as a tool to communicate with our target audience to show our dominance in the clothing industry.

Internet Advertising

XYZ Company needs to focus advertising on internet sites that appeal to young people. According to surveys, 72% of our target market uses the internet for five hours or more per week. The following list shows in order of popularity the most frequented sites:

  • Google
  • Facebook
  • Myspace
  • EBay
  • iTunes

Shifting our efforts from our other media sources such as radio and magazine to these popular internet sites will more effectively promote our product sales. Young adults are spending more and more time on the internet downloading music, communicating and researching for homework and less and less time reading paper magazines and listening to the radio. As the trend for cultural icons to go digital, so must our marketing plans.

Television Advertising

It used to be common to advertise for our products on shows like Friends and Seinfeld for our target audience, but even the face of television is changing. Young adults are tuning into reality television shows for their entertainment. Results from the focus group show that our target audience is most interested in shows like American Idol,The Apprentice, and America's Next Top Model. The only non-reality television show to be ranked in the top ten most commonly watched shows by males and females 18-25 is Desperate Housewives. At Blue Incorporated, we need to focus our advertising budget on reality television shows and reduce the amount of advertising spent on other programs.

By refocusing our advertising efforts of our new line of clothing we will be able to maximize the exposure of our product to our target market and therefore increase our sales. Tapping into the trends of young adults will help us gain market share and sales through effective advertising.

Attachments: Focus Group Results, January- May 2007; Survey Findings, January - April 2007

This is a sample memo; facts and statistics used are fictional.

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